You Should Write a Book

by Jacqueline Moore and Steven Sonsino

Writing a book changes everything — your positioning, your reach, your clarity, your business. 

Whether you're a founder, consultant, coach, educator, or executive, You Should Write a Book walks you through the essential thinking and strategy behind a meaningful book. Not a vanity project. Not a rushed manuscript. A book that works.

Inside, you’ll learn how to:
– Identify the real purpose behind your book
– Clarify your message and your audience
– Use your book as a business asset and thought leadership tool
– Avoid common pitfalls that leave manuscripts unfinished or unread
– Build momentum with tools and approaches tested by working authors

Featuring insights from Karen Dillon (former Editor of Harvard Business Review), Lynda Gratton (a former colleague at London Business School), the entrepreneur Daniel Priestley and Peter Lorange (Emeritus President at IMD Business School). This guide distills what experienced professionals need to know — and what new authors often miss. 
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• Hardback or Paperback
• 292pp