What We Do

We help experts turn deep knowledge into authority, trust, and measurable impact.

How?

For more than 25 years, we've been in the trenches. One of us (Jacqueline) holding the front page and a leading columnist at the London Financial Times. The other (Steven) in the trenches of academia — teaching, mentoring, and researching at the coalface of London Business School, the Indian School of Business and Insead. 

Over time, we've come to see a troubling pattern: traditionally trusted institutions are losing their grip.

Even the most qualified experts are struggling to get their ideas noticed, understood, and acted on.

So now we work with a very small number of experts each year to do something about it. 

We transform your insights into market-defining books and trust-building ecosystems that change conversations, create new opportunities, and open doors.

What do you care about?

If you’re thinking about writing a book or building a thought-leadership platform, you likely care about two things:

– How do I create something extraordinary, not just “good enough”?

– How do I get it in front of the right people, at the right time, in a way that builds my authority?

We can help you do both. That's what we do.

Why work with us

– We understand trust. As a professor and FT journalist, we’ve spent decades studying and writing about how credibility is built — and lost.

– We’ve worked at the highest levels. From keynote speakers to consulting firm partners to financial services leaders, we’ve helped experts clarify their message and grow their influence.

– We're selective. We only take on a few projects a year. If we work together, you have our full attention.

– We work for the long haul. This isn’t a “manuscript factory.” It’s a partnership that lasts from first Zoom call to market impact.

Our Model

We work with a handful of experts each year — and that changes everything.

1) We start with trust.
This is a relationship-first process. We’ll dig deep into your goals — not just for your book, but for your career, business, and legacy. We’ll spend time together (in person where possible) shaping your message until it’s sharper than you thought possible.

2) We create something unique.
Every detail matters — title, structure, design, market positioning. In a crowded marketplace, your work must own a category and solve a clear, urgent problem for your audience.

We’ll refine until your message is impossible to ignore.

3) We launch for impact.
We plan your launch with the same intensity as we craft your manuscript. That includes building your authority ecosystem — speaking, media, partnerships, and thought-leadership content that keep your message in circulation long after launch week.

Are We a Fit?

The experts we work with:

– Have a strong point of view and the courage to share it

– See their book as part of a bigger business or movement

– Are willing to invest time, focus, and resources into creating something exceptional

– Want a partner who will tell them the truth, even when it’s uncomfortable

– Value trust and long-term impact over quick wins

The Outcomes

When we’re done, you’ll have:

– A book or platform that becomes the first thing your audience thinks of in your space

– A clear, compelling message that builds trust fast

– A practical roadmap for growing your authority and business for years to come

If this sounds like we are the partner you’ve been looking for, let’s talk.

We’ll explore your goals, your message, and whether we’re the right fit for each other.

Because in this work — as in trust — small changes everything.

So the question you might be asking now is: Does working together make sense?