Your Challenge
There's a troubling pattern, have you seen it, too? Even the most qualified experts are struggling to get their ideas noticed. There seem to be three reasons for this.
People don't trust you. So you find yourself becoming irrelevant.
They don't believe you. With so many other people sharing so much shallow information it's hard for your ideas even to get seen. So you may be invisible to the very people you can help.
And they don't understand you. Experts like you, who know so much about their areas, often find it difficult to communicate their ideas in a way that breaks through.
None of this is your fault.
We are a husband and wife team and we work with a very small number of experts each year to do something about this.
We turn your insights into trust-building books and products that open doors for you.
What do you care about?
If you’re thinking about writing a book or building a thought-leadership platform, you probably care about two things:
– How do I create something extraordinary, not just “good enough”?
– How do I get it in front of the right people, at the right time, in a way that builds my authority?
We can help you do both. That's what we do.
Who are we?
For more than 25 years, we've been in the trenches. One of us (Jacqueline) holding the front page and a leading columnist at the London Financial Times. The other (Steven) in the trenches of academia — teaching, mentoring, and researching at the coalface of London Business School, the Indian School of Business and Insead.
Why work with us
– We understand trust. As a professor and FT journalist, we’ve spent decades studying and writing about how credibility is built — and lost.
– We’ve worked at the highest levels. From keynote speakers to consulting firm partners to financial services leaders, we’ve helped experts clarify their message and grow their influence.
– We're selective. We only take on a few projects a year. If we work together, you have our full attention.
– We work for the long haul. This isn’t a “manuscript factory.” It’s a partnership that lasts from first Zoom call to market impact.
Our Model
We work with a handful of experts each year — and that changes everything.
1) We start with trust.
This is a relationship-first process. We’ll dig deep into your goals — not just for your book, but for your career, business, and legacy. We’ll spend time together (in person where possible) shaping your message until it’s sharper than you thought possible.
2) We create something unique.
Every detail matters — title, structure, design, market positioning. In a crowded marketplace, your work must own a category and solve a clear, urgent problem for your audience.
We’ll refine until your message is impossible to ignore.
3) We launch for impact.
We plan your launch with the same intensity as we craft your manuscript. That includes building your authority ecosystem — speaking, media, partnerships, and thought-leadership content that keep your message in circulation long after launch week.
Are We a Fit?
The experts we work with:
– Have a strong point of view and the courage to share it
– See their book as part of a bigger business or movement
– Are willing to invest time, focus, and resources into creating something exceptional
– Want a partner who will tell them the truth, even when it’s uncomfortable
– Value trust and long-term impact over quick wins
The Outcomes
When we’re done, you’ll have:
– A book or platform that becomes the first thing your audience thinks of in your space
– A clear, compelling message that builds trust fast
– A practical roadmap for growing your authority and business for years to come
If this sounds like we are the partner you’ve been looking for, let’s talk.
We’ll explore your goals, your message, and whether we’re the right fit for each other.
Because in this work — as in trust — small changes everything.
So the question you might be asking now is this: does working together make sense?
DOES WORKING TOGETHER MAKE SENSE?