You Should Write a Book – 2025 reissue

When we first published You Should Write a Book, it was a quiet hit. Not flashy, not hyped. Just useful.

We wrote it for the business leader staring at a blank page, the founder with a story to tell but no clear way to tell it, the expert ready to shift from advice-giver to author. In other words, for the kind of person who doesn’t just want to write a book — they want that book to work. Strategically. Intelligently. Purposefully.

And now, as we bring our independent press out into the open, we’ve gone back and re-read the book with fresh eyes.

It holds up.

Not just as a piece of writing, but as a framework that continues to help people get clear on what kind of book they’re writing — and why they’re writing it in the first place.

We’re not calling this a second edition. It’s not that. But it’s not exactly untouched either. Consider this the 1.5 edition — a quiet reissue, for a louder moment.

Why now? Because the demand hasn’t changed — but the landscape has. More business leaders are looking for new ways to lead, to clarify their thinking, and to connect. And writing a book remains one of the most effective tools to do exactly that.

Whether you want to:
– Build your authority in a noisy market
– Clarify your message to scale your business
– Share your story to support others
– Leave a professional legacy

Writing the right book, the right way, still matters.

What's inside the book:

When we first published this book for experts who want to be authors it was never about the publishing industry. It was about people — smart, experienced professionals who had something to say and no real idea how to begin.

So we spoke to CEOs, psychologists, founders, futurists, and business school professors. People who have built careers on clarity of thought — and who still found the idea of writing a book difficult, even disorienting.

People like:
– Karen Dillon, former editor of Harvard Business Review
– Lynda Gratton, Professor of Management Practice at LBS
– Peter Lorange, founder of Lorange Network and former President of IMD

Each brought a different lens. Some saw their book as legacy. Others saw it as leverage. But what united them was a desire to make the book work — not just creatively, but commercially and strategically.

This book will help you:

– Understand whether a book is the right move for you — and when
– Frame your idea as a strategic asset, not just a personal project
– Find your true audience and sharpen your message
– Avoid the common traps that derail most would-be authors
– Build momentum with practical, tested tools that take you from idea to execution

This is a guide that doesn’t promise bestseller status or “write a book in 7 days” hype. It’s grounded. It’s smart. And it’s written for people who think for a living — and want to write with purpose.

Available now from our newly launched store.

→ Buy the book now