Your Golden Ticket to writing a book

If you’ve been following along for a while, you’ll know I’ve been on a mission to show why writing a book is not just an ego trip or a side project — it’s a strategic move that can transform your career, your business, and your life.

Here’s the best of what I’ve shared — compiled, condensed, and brought together in one place. If you’ve missed any of these, consider this your Golden Ticket to catching up on why you should write a book.

1. Writing a Book is Not About Selling Copies — It’s About The Ecosystem You Build Around It

I’ve said it before, and I’ll probably say it again: writing a book is not about the book sales. It’s about what the book does. Your book is a credibility amplifier, a trust-building asset, and a client-attracting powerhouse. And yes, it can make you a surprising amount of money — just not in the way most people think. (Ecosystem = Money.)

2. Thought Leadership Has Changed — And If You’re Not Keeping Up, You’re Losing Ground

Gone are the days when thought leadership meant publishing a white paper and calling it a day. The real thought leaders today are not just talking at people; they’re teaching, engaging, and challenging norms. That means writing books, leading conversations, and positioning yourself as the authority people turn to for answers in podcasts, webinars and ohhhh every way you can.

3. The One Thing Thought Leaders Almost Always Forget

Capturing great ideas is one thing. Teaching them well is another. Thought leadership that doesn’t inspire action, provoke thought, or drive change is just noise. If you want to be remembered, you have to make people think — and that’s exactly what a great book does better than anything else. Especially when it's broken up into many different output formats.

4. Want More Clients? Write a Book. Want Better Clients? Write a Better Book.

Your book is a silent sales department, working for you 24/7. If you do it right, you’ll be attracting the exact type of clients you want, and they’ll already be warmed up before they even reach out. That’s the power of a book. I seem to have written about this 159 times. [Jaw hits floor.]

5. If You’re Going to Write a Book, Think Bigger.

Most people write books that are too small—too small in vision, too small in ambition, and too small in impact. But if you ask the right questions — like the 23 I outlined in one of my posts a couple of years back one April — you’ll unlock a level of clarity and purpose that will make your book truly stand out.

6. Want to Get on Stages? Your Book is Your Golden Ticket.

A book is the fastest way to start booking paid speaking engagements and becoming the go-to expert in your field. If you want to stand out, you need a book with your name on it. Enough said.

7. Self-Publishing is the Future — And If You’re Still Waiting for a Traditional Deal, You’re Wasting Your Time.

The publishing world has changed, and traditional publishing is often a slow, outdated process that doesn’t serve thought leaders and business owners well. If you want control, speed, and financial upside, self-publishing is the way forward.

8. Writing a Book is Hard. But That’s Exactly Why You Should Do It.

If it were easy, everyone would do it. But the hard things in life — the things that demand effort, discipline, and strategy—are the ones that set you apart. It’s why some of the most successful leaders I’ve interviewed swear by their books as the turning point in their careers.

9. Thought Leadership Has to Be More Than Just Noise.

In a world drowning in mediocre content, the only way to stand out is to be truly insightful. I’ve written many times about the importance of teaching, storytelling, and giving people something they can’t get anywhere else. That’s the key to thought leadership that actually matters.

10. If You Want to Leave a Legacy, Write the Book.

A book is a lasting imprint of your ideas, your values, and your impact. It’s the thing people will read years from now and say, 'This changed my thinking.'

Final Thought: Are You Ready to Write Your Book?

If any of this has sparked something in you — if you’re starting to see why writing a book isn’t just an optional extra but a fundamental tool for impact — then maybe it’s time to take the leap.

I’ve laid out the strategy, the why, and the how. Now it’s up to you.

Let me help you craft something that matters, something that lasts.

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FYI – I run regular accountability programmes that help CEOs and Founders get their books out, so they can make a real impact in the world. If you want to learn the simple process that can get your book out of you in 12 hours of your time, click here: fast way to publish your book.