Your Book

‘When we work on your book you get our full attention. Because we only work on one book at a time and that makes all the difference.’ Jacqueline Moore and Steven Sonsino

How to Write and Publish Your Book

When you decide to write and publish your book we’ll guide you through just three key steps.


What’s your book about and who is it for?

In the preparation phase we spend two full days with you online to clarify who the audience is that you want to reach and inspire with your book.

Then we help you shape the structure of the book and give you a step-by-step plan for how to write it.

It’s instructive to read what Mark Hanson, CEO of Inuous, said when we started working with him.

What I expected and predicted was to leave the first workshop being more overwhelmed and more daunted by the task ahead. But I feel really excited and way more committed to my book. It’s just a different feeling in my body.
Your process has spat me out at the end saying ‘Bring it on!’ You’ve eradicated doubt. That’s effectively what you’ve done. And it’s a really good feeling! And how you’ve done that is with prompts and templates, to-ing and fro-ing, riffing on the ideas, your support and your feedback.
It’s been brilliant.
– Mark Hanson, CEO, Inuous


What do you want your book to look and feel like?

In the pre-publishing phase we’ll edit your book and typeset it. We’ll do all the heavy lifting so you don’t have to.

We’ll also design a great cover for you and we need your input for this. Most publishers don’t give you this level of editorial control. But to us this is your book. You should be completely happy with how it looks and feels to your readers.

We’re delighted to be working with Pär Mårtensson, chair of the International Schools of Business Management, to republish Teaching and Learning at Business Schools. The plan is to modernise and update it more than 16 years after it was first published.

It feels like the start of something big and we’re excited to see where this goes. Here’s what Pär said after one meeting.

Dear Steven, thank you very much for taking the time to join us at the strategy workshop on Friday! The board members appreciated to hear about the idea and I think we all agreed that the service to help our alumni publish their books can be a valuable service to the community.
I think that after volume 1 comes out, volume 2 of TALABS will be a great project for this. I have started contacting a number of potential authors and some are already committed. My impression is that ITP Press is a great idea and the group of ITP alumni is an interesting and powerful group where we can do so much more, and ITP Press can play an important role here I think. To be continued…
– Pär Martensson, Chair, International Schools of Business Management


What will you do with your book once it’s out?

As well as helping you write and design your book, we’ll also help you publish it.

And then we’ll guide you to make the most out of it once it’s out.

When Maitri O’Brien came to us with her vision for a book none of us could predict just how much of an impact The New Leaders of Change would have.

Within a few weeks of publishing she got invites for five keynotes, on stages from Singapore to the USA. And the invitations just keep on coming. (Find Maitri’s profile on LinkedIn to see where she’s speaking now.)

Here’s what she said when her book came out.

Working on this program in the early days made the vision of my book more concrete. Those elements you facilitated were really critical in terms of turning my vision into a reality. I soon felt more confident.
You guys have a great process. What a journey we have been on! I feel transformed, accomplished, and relieved!
Maitri O’Brien, Director, AS Partners

Let’s Talk About Your Book

Let’s talk about your book. Because nothing shares what you stand for better than a book.

Jacqueline and I have set aside time to personally coach you to a book blueprint (with a great title and a table of contents) for free.

We call this a Book Idea Audit and we’ll get on the phone together or jump on a Zoom call.

We begin by listening to you. We find out what your business challenges are. What your business goals are. And what you want to accomplish.

And then we design a customised book blueprint to get you there. Analysing your target customer and mapping them against your reader journey.

Here’s Why We’re Doing This

It’s simple.

A certain percentage of people we do this for will want us to do it for them.

This is how we get clients.

But instead of trying to convince you how great it would be to work with us, we prefer to demonstrate we can actually help you by… actually helping you.

And then we let the value of that experience do the ‘selling’ for us.

What Happens When You Get Your Blueprint?

After you get your book blueprint, one of three things will happen.

The first possibility is you think the blueprint is no good and that we wasted your time.

This has literally never happened.

The second possibility is you might decide to use the blueprint to write and publish your book by yourself.

If that’s the case we’ll wish you the best of luck and be happy to have helped you.

The third scenario is you’re so thrilled with the blueprint that you ask to become a client.

Here’s How That Works

At the bottom of this page is a link that takes you to the Book Ready Scorecard.

Nothing intrusive, it takes about 30 seconds to fill out, and simply prepares us for our session together.

Next you’ll hear from one of us (Steven or Jacqueline) and we’ll simply get you on the schedule for a call with our office.

That’s it. Then on the call we’ll help you develop your book blueprint.

Like I said, after that what happens is up to you.

You might decide to use the blueprint to write and publish your book by yourself. If so I’ll wish you the best of luck and be happy to have helped you.

Or you’ll be so thrilled with the blueprint you ask to become a client. But that’s entirely up to you.

The first step is to click here.

‘We look forward to hearing about your book idea!’
Steven and Jacqueline