Short bios

Jacqueline Moore

Former Columnist and Senior Editor on the London Financial Times

Jacqueline Moore was for 16 years a columnist and senior journalist on the Financial Times.

She was a director of the award-winning Journalism Training Centre from 1992 to 1998.

Her books have been translated into French, Spanish, German, Arabic, Mandarin and US English. (Does that count?)

Bookstorming (2023) is her 13th book, being produced entirely using the process she now teaches in the Authors Program.

Steven Sonsino

Business school professor at London Business School for 20 years

Steven Sonsino was a Fellow in the Centre for Management Development at London Business School for 20 years and a visiting professor at four other business schools worldwide.

He ghostwrote his first book with Jacqueline Moore, The State of the Art Report on Personal Computing, for a technology CEO in 1984.

Their bestseller The Seven Failings of Really Useless Leaders pushed Sir Richard Branson’s Screw It, Let’s Do It down the Amazon bestseller list when it was published in 2007. (Sorry, Richard.)