So you want to write a book?

Here’s how to get feedback on your idea…

From a Financial Times columnist (Jacqueline Moore) and a business school professor (Steven Sonsino)

We will explore your book idea with you and find 2-3 opportunities you’ve never thought of before.

AND we’ll coach you through how to write and publish your book in the next 6-12 months.

Book a feedback call to learn more. No shenanigans, no sales pitch. We’re just giving away our Crown Jewels here.

Who are we?

So you want to write a book. Well, we help great experts and great entrepreneurs become great authors. We’ll even help you publish your book, if you wish.

We are a former Financial Times columnist (Jacqueline) and a business school professor teaching at London Business School (Steven). We wrote the bestselling Seven Failings of Really Useless Leaders, which you might have come across.

When we’re not writing or publishing books, we multitask as wife and husband, mother and father, theatregoers (in a pre-Covid life) and weekend birdwatchers. We even wrote a book about that… The Bluffers Guide to Birdwatching.