If you’ve ever been told ‘you should write a book’ welcome to the Publishing Channel.
Because the time to write your business book is now. If you want to make your practice or business even more successful.
But here’s the thing: it isn’t your job to go out and find amazing new clients.
It’s your book’s job to make it easy for amazing new clients to find you.
So at the Publishing Channel we share insights and practical strategies from the world’s best business authors and publishers.
To help you write your own book in one of four broad areas:
- or personal development.
Because your story matters. And people need to hear it.
So schedule a call with us and we can help you get your book out this year.
We help experts publish great books that grow their businesses
Big ideas fire us up. And helping other people to hone their big ideas is even more rewarding.
As a former Financial Times columnist (Jacqueline) and a business school professor teaching at London Business School (Steven) we’ve watched great people struggle to reach their audiences. Why? Because business owners don’t have a way to explain their big ideas clearly.
So we took aim at the problem. We’ve had so much fun over the last few years, working with amazing people on their books. We’ve pulled everything we know into our own framework which we deliver through our coaching and publishing service, the Authors Program. We also occasionally do some made-to-measure work writing for (or about) CEOs in larger businesses.
When we’re not geeking out on writing books, we multitask as wife and husband, mother and father, and London theatregoers. We’re also weekend birdwatchers. (And we wrote a book about that.)
Jacqueline Moore was for 16 years a columnist and senior journalist on the Financial Times. She was a director of the award-winning Journalism Training Centre from 1992 to 1998. Her books have been translated into French, Spanish, German, Arabic, Mandarin and US English. (Does that count?)
Steven Sonsino has been a Fellow in the Centre for Management Development at London Business School for more than 20 years and is a visiting professor at a dozen other business schools worldwide. His first leadership book, Leadership Unplugged, was called ‘learned yet practical’ by Harvard Business Press.
Writing a book is one of the greatest ways to market an idea, a person or even a business. It’s an unfair advantage.
David Meerman Scott, bestselling author, The New Rules of Marketing & PR
The main reason to write a business book is to create a really great calling card for what it is you do. If you’re doing something unique and valuable you’re going to have to explain it. If it’s not unique you won’t have to explain it because people have seen it a million times before.
Marty Neumeier, bestselling author, Zag